Gift-shoppers searching for quality and value this holiday season will not have to look far--they can find the best toys for kids right around the corner at their neighborhood toy store. The American Specialty Toy Retailing Association (ASTRA) is excited to share our 2011 Best Toys for Kids Award Winners.

Over 500 of America's top independent and neighborhood toy retailers have selected the Best Toys for Kids. Drawing upon our expertise, experience, and commitment to fulfilling play, ASTRA members hand-picked the most engaging, unique, open-ended, fun, and safe toys for your children. The 2011 Best Toys for Kids list features toys that deliver exceptional value and expand a child's imagination, toys that invite discovery and exploration, toys that get kids moving, toys that build creativity, toys that fascinate babies, and even toys that delight hard-to-shop-for pre-teens.

With their understanding of how kids play, specialty toy retailers can guide shoppers in their quest for the perfect gift. Visit your local toy store to purchase the Best Toys for Kids Award Winners and get expert advice on the best gifts for the children in your life.